Electric Vehicles have so many cool features that people donât know about. For this educational campaign, we used the style and tropes of streaming TV to spread the word about EVs. On the web, we built an experience that feels like browsing a streaming service. See the website here.
Awards:
Muse Awards Gold (x2)
Webby Awards Honoree
Press:
AdAge
CW: Kevin Pellicone
Sr AD: Pean Perez
AD: Aashna Shah
AD: Paola FernĂĄndez
Prod Co: Lord Danger
Dir: Parker Seaman
While every other booze brand is slinging canned seltzers, Titoâs Handmade Vodka does not, will not, and frankly, theyâre tired of being asked about it.
To end the speculation and rib the competition, we came up with Titoâs In a Can*: a reusable, can-shaped container that you have to fill up yourself.
Incredible launch campaign by Arts & Letters Creative Co., which led to 500 million plus earned impressions.
Awards:
Webby Nominee
Webby Honoree
Press:
New York Times
CNN
Ad Age
Deep in the pandemic, â¨Anheuser-Busch wanted to reaffirm their decades-long commitment to enjoying responsibly, so we threw it back to their first-ever safe drinking tagline: âKnow When To Say When.â
The campaign celebrates bar workers everywhere as the true All-Stars of responsible drinking, with a great cast of weirdos getting a little too amped about helping folks stay safe at the bar during the plague times. Script by me.
Press:
AdWeek
AD: Adam Dalton
Dir: David Ebert
Production Company: GumZoo Pictures
7-Eleven had a good deal going for breakfast. We devised a surreal morning news report to let everyone know.
Ads were optimized with small details to custom each local target market. Script by me, and also includes my voice acting debut as âTerrified Steve.â
Awards:
Austin Addy - Silver
Austin Addy - Bronze
AD: Monique Ramos
Dir: Caleb Sawyer
Credit Karma needed to be more to people than just credit scores. My team developed a platform for social and digital to talk important personal finance issues in ways those dang millennials could connect with.
CW: Kendel Goonis
AD: Sean Perez
CD: Fairfax Banks
Peak is a UK-based B2B Artificial Intelligence company aimed at large corporations. They were looking to launch in the US, and had secured ad space in the Wall Street Journal to announce their arrival.
As a certain Seattle-based billionaire had just made headlines for a brief trip to the edge of Earthâs atmosphere, we decided to hit the C-suite set right in the ego. If they had only had better business intelligence, maybe it could have been them up there.
Social strategy and creative direction for Doordash on Instagram.
Mentimeter is a platform for interactive presentations that make meetings more fun, more equitable, and more productive.
They tasked us with helping their users get acclimated to a new feature, where your presentation audience drops a pin on their preferences in real time.
In partnership with a killer group of artists and designers, we developed this fun series of demo ice-breakers that will live within the Mentimeter product itself.
More Here.
Art:
Helen Li
Lindseymadethis
Hyesu Lee
SUPERNICELETTERS
Creative Direction: Bobby Strobeck
Nine Banded is whiskey from Austin, Texas, for Austin, Texas.
I wrote and developed their brand book, helping Nine Banded refine their story and find their footing to vibe with the hometown crowd on a deeper level.
AD: Erik Binggeser
Weed brands are heavily restricted in where they can advertise, so PAX came to us to ensure their social hit on the elegance of their elevated cannabis hardware experience.
Above all else, we had to get the vibes right.
Everyone remembers âObey Your Thirst,â but by the time we came on board, culture had shifted, the kids moved on, and Sprite was struggling to re-connect. We reinvigorated the brand on social, including bringing Sprite to new channels like Tumblr and Instagram.
Some content was so successful that researchers had to exclude it from a study because it heavily skewed their data. True story.
For one magical summer, Sour Patch Kids and Slurpee became best friends.
The message was simple: message your BFFs and plan on grabbing a Slurpee. Instagram ads, influencers, and fan submissions extended the campaign.
Awards:
Effie - Silver
AD: Hans Zimmerman
CW: Israel Beer
American individualism reached its culmination during 7-Elevenâs Bring Your Own Cup Day, when anyone could bring any container and fill âer up with sweet Slurpee goodness.
We built anticipation on social by doing things like an all-day Snapchat event.
Social sharing was the highest in brand history and Slurpee sales hit a four-year high.
CW: Bonnie Lenzen
AD: Sean Leonard