American individualism reached its culmination during 7-Eleven’s Bring Your Own Cup Day, when anyone could bring any container and fill ‘er up with sweet Slurpee goodness.
We stoked up anticipation on social by doing things like an all-day Snapchat event.
Social sharing was the highest in brand history and Slurpee sales hit a four-year high, all without a single cent spent on paid media.
CW: Bonnie Lenzen
AD: Sean Leonard
Everyone remembers “Obey Your Thirst,” but by 2011, culture had shifted, the kids moved on, and Sprite was struggling to re-connect. We reinvigorated the brand for social, including bringing Sprite to Tumblr and Instagram.
One Tumblr post was so successful that SimplyMeasured had to exclude it from a study because it heavily skewed their data. Really!
In the Summer of 2015, Sour Patch Kids and Slurpee became best friends.
The plan was simple: Inspire people to message their BFFs to plan on grabbing a Slurpee. Instagram ads, social influencers, and fan submissions extended the campaign.
AD: Hans Zimmerman
CW: Israel Beer
Effie - Shopper Marketing, Silver
NRG wanted to be a different kind of energy company, one which consumers could partner with to reach a renewable future. To do this, NRG needed to get average consumers emotionally invested in the company’s innovative green energy projects.
We navigated deniers, naysayers, and one very serious legal team to trumpet NRG’s bold moves in the clean energy space like electric vehicle charging, energy-efficient NFL stadiums, and “Ivanpah,” a gigantic solar thermal plant in the Nevada desert.
AD: Monique Ramos
CW: Scott Rostohar
SXSW 2014. 7-Eleven had a new app, and a new pizza. If you were in Austin, a geo-fence in the app allowed you to tweet to get a whole pie, brought to you via bike from one of four strategically-placed food trucks. What a time to be alive!
The campaign extended to social with the simple hashtag: #GIMMEPIZZA.
AD: Lauren Moreno
CW: Erin Swarzbach
Atlas Wearables’ wristband promised to track exercises with unrivaled accuracy, so the wearer could focus on improving their form and get the most out of their workouts. All they needed was a successful crowdfunding round first.
We developed a web, email, and social outreach strategy to help Atlas crush their crowdfunding goals. The Indiegogo campaign was one of the most successful the site has ever seen, reaching 503% of the initial goal.
7-Eleven had a good deal going for breakfast. We devised a surreal morning news report to let everyone know.
Video ads were optimized for Facebook, with small changes to match each local target market. Listen carefully for my voice acting debut as “Terrified Steve.”
AD: Monique Ramos
Director: Caleb Sawyer
Austin Addy- Silver
Austin Addy- Bronze
Ever notice that every board game commercial from the 90’s ends with a kid shrieking “I WIN!!!”?
I collected every victorious moment I could find on this Tumblr.
A good way to practice my GIF-craft.
Tons more here.
Here are some more projects that I’ve been a part of. Want to know more? Just ask.